- Roster
- 10 creators proposed2 added a week, full in five weeks. US only, because the retail line ("at Target") only works for US viewers.
- Who
- Lunchbox parents, desk and gym snackers, label readers, dorm cooks, recipe makersUnder 5,000 followers, already filming food on a phone. 20-person shortlist below.
- Output
- 5 videos per creator per week proposedAbout 200 a month at full roster, on TikTok and Instagram Reels, posted from dedicated Smash creator accounts.
- Pay
- $400 to $1,200 a month proposedRetainer by band, paid on time every month, plus product.
- Bonus
- +$75 at 100K views, top-up to cap at 1M proposedOrganic views only, one bonus per creator per month.
- Compliance
- Claims sheet onlyLines lifted from Smash's own labels. No "diabetic friendly", no fruit percentage, no "no pectin", no cure or treat language. Every draft reviewed inside 24 hours, #ad disclosure checked before posting.
- Paid
- Top 5% whitelisted proposedSpark Ads on TikTok, partnership ads on Meta, plus AI-made variants of each winner.
- Retail
- Every video ends at the shelf"At Target" (Bites) or "at Whole Foods / Sprouts" (spreads), with a tracked store-finder link per creator.
- Decision
- Day 90Keep the accounts under the cost target, replace the rest, decide whether to double the roster.
All plan numbers proposed by Danilo. None are Smash figures. Retailers: Bites "now available at all Target locations and select Walmart stores", L Catterton release, 27 Jul 2026 (einpresswire.com/article/928265938).
227 West St · Brooklyn NY
